Social Networking Sites Essay Example | Topics and Well Written Essays - 1750 words - 1

Social Networking Sites - Essay Example Carrying out marketing campaigns using social networking sites generally entails the following: planning – building an SMM plan is vital. The business needs to take into consideration keyword research and brainstorm content ideas which would interest the ideal customers. Content – consistent with other e-marketing areas, content is essential when it comes to SMM. The business should ensure that it offers valuable information that the target audience would find interesting. The business should make a variety of content by implementing infographics, videos as well as images besides content that is text-based (Evans 2013, p. 22). Blog – it is noteworthy that blogging is an imperative SMM tool which allow the business to share various content and information with the readers. Using blogs, the business can also blog about its recent social media events, contests and efforts. Tracking business rivals – it is generally essential to keep an eye on the competition as they could offer valuable SMM insight such as where to get links that are industry-related. They can also provide important data for keyword research. If the business rivals are utilizing a particular SMM technique that appears to be working for them effectively, the business can also do the same thing, but do it much better (Qing 2012, p. 38). Consistent Brand Image – the use of social networking sites for marketing purposes allows the firm to project its brand image across several dissimilar platforms of social media. Whist every platform has its own distinctive voice and environment, the core identity of the business should remain consistent. Links – whilst employing social networking sites for the purposes of marketing depends mainly on the business sharing its own original and distinctive... According to this paper social networking sites are good in supporting business. The various platforms of social media such as Pinterest, LinkedIn, Twitter, YouTube, Google+ and Facebook allow the enterprise to promote its products to its followers, and in so doing increase sales volume. Additionally, by engaging and interacting with customers, these social networking sites are also employed by businesses to improve customer care by responding to the clients’ questions and addressing their concerns. Nonetheless, there are a number of potential threats of using these sites for business. These threats include: acting as a platform where people with ill-intentions can generate spiteful negative comments which may hurt the reputation of the business; human error resulting in leaked corporate data; staff members of the business could make inappropriate comments on the social media account of the business; and malware attacks from external sources. However, these threats could be av oided by ensuring that the staff members are educated regarding security threats, and carrying out a wide-ranging data and access control strategy. The paper shows that in general, the best technique for preventing the potential threats that come about as a result of a business using social networking sites is to ensure that the staff members are educated regarding security threats that are associated with social networking websites. The enterprise can also carry out a wide-ranging data and access control strategy so as to prevent loss of data.

How Children of Single Parent Families are Affected Essay -- The Effect

The Effects of a Single Parent Home on a Child's Behavior The Family structure has changed significantly in the last fifty years. With higher percentages of marriage ending in divorce, and higher rates of childbearing out of wedlock, single parent families are increasing rapidly. â€Å"Seventy percent of all the children will spend all or part of their lives in a single-parent household.† (Dowd) Studies have shown that the children of these families are affected dramatically, both negatively and positively. Women head the majority of single- parent families and as a result, children experience many social problems from growing up without a father. Some of these problems include lack of financial support, and various emotional problems by not having a father around, which may contribute to problems later in life. At the same time, children of single-parent homes become more independent because they learn to take care of themselves, and rely on others to do things for them. It is never a child’s decision to only live with one parent. There are many ways that single-parent homes occur. Some of these ways include unplanned pregnancy, divorce, the decision to be a single parent by choice, and death of a spouse. In every case families are disputed greatly. Parents might experience depression, emotional problems etc†¦. but the child is affected the most. Single-parent families are commonly targeted for controversial issues. We must be careful that we don’t stereotype these when they’re very hard to take care of themselves and their children. We do however need to notice distinct patterns in children who give up in a single parent home and what problems they face. Even though a dual family is noted as the best environment for c... ... social issue is being addressed, we are finding more ways of how to deal with the problems that single-parent families face. The parents might go through a lot providing for their children, but we cannot forget the efforts of the children that are making it without two parents and becoming strong, independent, self-sufficient individuals. Work Cited 1. Blankenhorn, David. Fatherless America. New York: A Davidon Of Harper Collins Publisher, 1995 2. Dowd, Nancy. In Defense Of Single Parent Families. New York: New York University, 1997 3. Single Parents’ Kids Do as well in School As Those in Two-Parent Homes: Infotrac.. October 25, 1999.Online. . 4. Swisher, Karin L. Single-Parent Families. Ca : GreenhavenPress Inc, 1997 Wurzel, Barbara J. Growing up in Single Parent Families. Columbus: November1, 2000. Infotrac. Online. .

Benchmarks And Goal Setting Education Essay

Adult scholars bring a particular set of fortunes to the tabular array when they decided to go on their instruction. Their ends tend to be really different from those of younger scholars. They tend to convey a batch of life experiences with them that affect the manner they view larning. The benchmarks that they set should be really come-at-able and mensurable so that the scholar can experience as if they are doing the advancement that they want to. Adult scholars are really goal-oriented. They want to see that they are doing advancement and have a great desire to accomplish success. Many grownup scholars feel at hazard in an educational so in order to accomplish a successful and synergistic session, facilitators must demo their regard and support for grownup scholars. Puting single ends and mensurating accomplishment is an indispensable accomplishment for many scholars today. Depending on the person, ends may be set deliberately or subconsciously. If this procedure is applied to the acquisition environment pupils should be provided with the tools of goal- scene and accomplishment monitoring. A figure of research workers have suggested that goal-setting patterns can be utile, can impact academic accomplishment and can forestall pupil abrasion. In add-on, it was suggested that supplying non merely goal-setting patterns but besides uniting these patterns with progress feedback can hold an even greater consequence on academic accomplishment than carry oning goal-setting activities entirely without benefit of teacher feedback. It has been shown that the undermentioned three chief factors, setting-goals, self-assessment of public presentation against the ends, and having teacher feedback have been most helpful for scholars in accomplishing success ( Kat o, 2009 ) . Andragogy is perchance the first acquisition theory specifically for grownups. It follows the premise that grownups learn otherwise than kids because they have had more life experiences and are autonomous. It besides holds that information must be used shortly after its presentation for grownups to accept and absorb the acquisition. Additionally, Knowles identifies several countries that define the manner grownups learn. Adult scholars have great trade of experience to add to the acquisition environment. Educators can frequently utilize this as a resource. Adults expect to hold a high grade of influence on educational subjects and how they are to be educated. Adults need active engagement in planing and implementing their educational plans. Adults must recognize the relevance of any new acquisition. Adult scholars look frontward to to holding a high grade of influence on how their acquisition will be evaluated. Adults expect their feedback on the plan ‘s advancement to be acted upon in a timely manner ( Kelly, 2006 ) . Adult scholars are really goal-oriented. They want to see that they are doing advancement and have a great desire to accomplish. Many grownup scholars feel at hazard in an educational scene. Self-esteem and self-importance can be compromised in an environment that is non perceived as safe and supportive. In order to accomplish a successful and synergistic session, facilitators must demo their regard and support for grownup scholars ( Kelly, 2006 ) . Autonomous acquisition ( SDL ) accomplishments are the frequently the foundation of womb-to-tomb acquisition. Teaching intends to accomplish at least two indispensable ends for all pupils: to increase cognition with regard to peculiar content and to develop accomplishments that will function pupils good, even beyond the environment of a specific class. It has been found that from a schoolroom experiment that was designed to measure pupil public presentation with regard to the 2nd end of skill acquisition, specifically the accomplishment of autonomous acquisition ( SDL ) was most of import ( Dynan, Cate and Rhee, 2008 ) . A successful goal-setting procedure that focuses on direction and acquisition is cardinal to good educational pattern. Puting ends allows grownup instruction pupils to stipulate what they want to carry through and provides a benchmark for both single and plan public presentation. Goal scene is an synergistic procedure that involves scholars in, placing and entering their ends, finding whether the ends are come-at-able and mensurable, making a timeline for accomplishing them based on an appropriate instructional program and relevant acquisition activities and set uping a agency for periodic reappraisal and alteration of their ends ( NRS Tips: Learner Goals and NRS Goalsaa‚ ¬ † Making the Connection, n.d. ) . The best ends that can be set normally have five basic features: Precise ends let pupils cognize what they are endeavoring for and give them a clear mark at which to take. Measurable ends allow pupils to cognize when they have achieved their ends. Accomplishable ends are those within a studentaa‚ ¬a„?s range. Reasonable ends achieve a balance between forcing pupils to their bounds and non thwarting them. Time-limited ends create due day of the months that push pupils to finish a end. A timeline should include periodic cheques on advancement ( NRS Tips: Learner Goals and NRS Goalsaa‚ ¬ † Making the Connection, n.d. ) . Establishing grownup scholar ends defines the countries in which direction and acquisition will be focused in add-on to supplying a benchmark by which plans and pupils study advancement. To function this double intent, it is indispensable to distinguish between short and long-run mileposts. It is necessary to update the studentaa‚ ¬a„?s end choice if their state of affairs alterations. It may be suited to curtail the pick of certain ends when their choice is inappropriate. Programs must supply counsel so that grownup scholars select describing ends that are sensible. Plans are encouraged to utilize common sense when assisting pupils choose ends ( Requirements for Student Intake and Description of OAE Adult Learner Assessment Policies and Procedures, 2008 ) . Physical and cognitive alterations that take topographic point as people age are of import to observe because they can hold an affect on grownup acquisition and on the ends that they set: Older pupils have slower reaction times than younger scholars. They need more clip to larn new things as they age, nevertheless, when grownups can command the gait of acquisition, they can frequently efficaciously counterbalance for their deficiency of velocity and larn new things successfully. Vision normally declines from the age of 18 to 40. After 40 there is a crisp diminution for the following 15 old ages, but after age 55 the diminution in vision occurs at a slower rate. Approximately at age 70 a individuals hearing Begins to worsen aggressively and a individual begins sing jobs with pitch, volume, and rate of response. Loss of hearing can be compensated for through the usage of hearing AIDSs, but frequently older pupils may be embarrassed by their hearing loss and experience less confident. This diminution in assurance can go a greater hinderance to larning than the physical disablement. Few changes have been found in both centripetal and short-run memory as a individual ages, but long term memory diminutions. Older grownups have a harder clip geting and recovering information and they experience troubles in forming new stuff and in treating it. Older grownups are non every bit able as younger scholars in trials of callback, but the differences between older and younger scholars in trials of acknowledgment are little or absent. When contextual acquisition methods are used, fewer diminutions have been found in the memory procedure as a individual ages. The most jobs with memory for older scholars occur with meaningless acquisition, complex acquisition, and the acquisition of new things that require reappraisal of old acquisition ( Adult Learning, n.d. ) .DecisionAdult scholars bring a particular set of fortunes to the tabular array when they decided to go on their instruction. Their ends are really different from those of younger scholars because of the fact that they have so much life experience to trust upon. The benchmarks that they set need to be non merely come-at-able but besides need to be really mensurable so that the scholar can experience as if they are doing the advancement that they want to.

Tallest Buildings in the World

Since its completion in January 2010, the tallest building in the world has been the Burj Khalifa in Dubai, United Arab Emirates. However, the building called Kingdom Tower, being built in Jeddah, Saudi Arabia, is expected to be completed in 2019 and would move Burj Khalifa to the second place spot. Kingdom Tower is expected to be the worlds first building that is taller than a kilometer (1000 meters or 3281 feet).   The Changing Sky-Scape Currently proposed as the worlds second tallest building is Sky City in Changsha, China to be built by 2015. Additionally,  One World Trade Center in New York City is also nearly complete and will be the worlds third tallest building when it opens sometime in 2014. Thus, this list is extremely dynamic and by 2020, the worlds current third  tallest building, Taipei 101, is expected to be around the 20th tallest building in the world due to numerous tall buildings being proposed or constructed in China, South Korea, and Saudi Arabia.   The Top 20 Tallest Buildings 1. Worlds Tallest Building: Burj Khalifa in Dubai, United Arab Emirates. Completed in January 2010 with 160 stories which reach 2,716 feet (828 meters) high! The Burj Khalifa is also the tallest building in the Middle East. 2.  Makkah Royal Clock Tower Hotel in Mecca, Saudi Arabia with 120 floors and 1972 feet tall (601 meters), this new hotel building opened in 2012. 3. Asias Tallest Building: Taipei 101 in Taipei, Taiwan. Completed in 2004 with 101 stories and a height of 1667 feet (508 meters). 4. Chinas Tallest Building: Shanghai World Financial Center in Shanghai, China. Completed in 2008 with 101 stories and a height of 1614 feet (492 meters). 5. International Commerce Centre in Hong Kong, China. The International Commerce Centre was completed in 2010 with 108 stories and a height of 1588 feet (484 meters). 6 and 7  (tie). Formerly the worlds tallest buildings and known for their distinctive appearance, the Petronas Tower 1 and Petronas Tower 2 in Kuala Lumpur, Malaysia have gradually been moved down the list of the worlds tallest buildings. The Pertonas Towers were completed in 1998 with 88 stories and are each 1483 feet (452 meters) tall. 8. Completed in 2010 in Nanjing, China, the Zifeng Tower is 1476 feet (450 meters) with a mere 66 floors of hotel and office space. 9. Tallest Building in North America: Willis Tower (formerly known as the Sears Tower) in Chicago, Illinois, United States. Completed in 1974 with 110 stories and 1451 feet (442 meters). 10. The KK 100 or  Kingkey Finance Tower in Shenzhen, China was completed in 2011 and has 100 floors and is 1449 feet (442 meters). 11. The Guangzhou International Finance Center in Guangzhou, China was completed in 2010 with 103 stories at a height of 1439 feet (439 meters). 12. The Trump International Hotel Tower in Chicago, Illinois, United States is the second tallest building in the United States and, like the Willis Tower, is also located in Chicago. This Trump property was completed in 2009 with 98 stories and at a height of 1389 feet (423 meters). 13. Jin Mao Building in Shanghai, China. Completed in 1999 with 88 stories and 1380 feet (421 meters). 14. The Princess Tower in Dubai is the second tallest building in Dubai and in the United Arab Emirates.  It was completed in 2012 and stands 1356 feet (413.4 meters) with 101 stories. 15. Al Hamra Firdous Tower is an office building in Kuwait City, Kuwait was completed in 2011 at a height of 1354 feet (413 meters) and 77 floors. 16. Two International Finance Centre in Hong Kong, China. Completed in 2003 with 88 stories and 1352 feet (412 meters). 17. Dubais third tallest building is 23 Marina, a residential tower of 90 floors at 1289 feet (392.8 meters). It opened in 2012. 18. CITIC Plaza in Guangzhou, China. Completed in 1996 with 80 stories and 1280 feet (390 meters). 19. Shun Hing Square in Shenzhen, China. Completed in 1996 with 69 stories and 1260 feet (384 meters). 20. Empire State Building in New York, New York state, United States. Completed in 1931 with 102 stories and 1250 feet (381 meters). Source Council on Tall Buildings and Urban Habitat

Key Proposals For A Small Start Up Business Essay

1 Outline the key proposals contained in the budget for 2015-16 and 2016-17 that may impact on small business owners in Australia. Identify any limitations of these proposals for a small start-up business in regional Australia. The key proposals outlined in the 2015, 2017 and 2017 Federal Budget proposals that may impact small businesses include tax cuts and incentives to â€Å"cut red tape and encourage start ups and entrepreneurship† (Australian Government , 2016). A tax cut of 1.5% will reduce the small business tax rate down to 28.5% for business with an annual turnover less than $2 million (Australian Government, 2016). Unincorporated businesses with an annual turnover less than $2 million will have a 5% rate cut. Similarly to the previous year the 2016-2017 small business tax rate will be lowered by 1 per cent to 27.5 per cent. Also the turnover threshold for small businesses increased from $2 million to $10million giving access to other tax incentives. This increase was influenced due to the fact that the Australian corporate tax rate is high by international standards and if Australia is to be competitive in the 21st century it needs a competitive tax system (Australian Government, 2016). Tax cuts are introduced to improve cash flows, encourage growth and competition, and assist in employing new staff. However, this may limit small start-up business in regional Australia because should a business employ new staff and increase its turnover, the business will jump into aShow MoreRelatedSmall Business Technology By Bill Simms917 Words   |  4 PagesSmall Business Technology It was an ordinary Thursday evening in suburban Richmond, Virginia. 7PM. Bill Simms makes a right turn on to the expressway ramp in a bid to make it on time to meet his wife for his daughter’s ballet recital. He was happy that his new painting business was beginning to thrive. 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Movie Analysis Tucker And Dale Vs. Evil - 1678 Words

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Heuristics Free Essays

Heuristic can be defined as a method of argument in which postulates or assumptions are made that remain to be proven or that lead the arguers to discover the proofs themselves. Examples could be an educated guess or common sense. Educated guess because a person considers what they have observed in the past, and applies that history to a situation where a more definite answer has not yet been decided. We will write a custom essay sample on Heuristics or any similar topic only for you Order Now Common sense because it is practical approaches that right and wrong nswers seem relatively clear cut. One out of three examples is the representativeness. Also considered the rule of thumb; when people are asked to Judge the probability that an object or event A belongs to class or process B, probabilities are evaluated by the degree to which A is representative of B, that is, by the degree to which A resembles B. Are used mainly in algorithms which is a program that doctors use to diagnose their patients by putting n their symptoms and following the questions and leads to more questions until the computer can say what is issue is and how to cure it. Two out of three examples is the availability. This is defined as a cognitive heuristic in which a decision makes relies upon knowledge that is readily available rather than examine other alternatives or procedures. This example shapes the way we view our world. The probability does make a difference in availability whether it be lives, whether or statics. Three out of three examples is the anchoring and adjustment. Anchoring and adjustment is what people use to make quantitative estimates. The primary effect and anchoring may combine, for example in regards to a Jury opinion can be swayed by an anchor by the first opinion. First impressions are everything but people are better at relative thinking than absolute thinking. Relative thinking is more conclusive because the truths are altered and absolute thinking is more of a common sense thing in todays functioning society. How to cite Heuristics, Papers